Through the Equity Lens
As a purpose-driven brand, your goal is to develop meaningful connections with your employees, external audiences, and stakeholders. And that can only happen when your voice, marketing, and messaging align with your values.
As a purpose-driven brand, your goal is to develop meaningful connections with your employees, external audiences, and stakeholders. And that can only happen when your voice, marketing, and messaging align with your values.
In these next weeks and months, as we continue to wrestle with foundational questions about both health and societal values, audiences will demand more than platitudes; they will want authenticity from the brands they seek to engage with.