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We sell good.
Not goods.

We’re thinkers, storytellers, strategists, and creatives who give a sh*t. We help purpose-driven organizations hone their voice, amplify their mission, and tell their story. Call it branding, call it marketing, call it communications.

For us, it’s doing work that matters.

What We Do

Campaigns and brands that change minds and lives

Campaigns and brands that change minds and lives

We handcraft brands, campaigns, and messaging that are deeply human and rooted in strategy. Our work connects and engages. It builds audiences. It makes you relevant. It changes hearts and minds.

We dive deep into your world. We ask the right questions. We listen and have the guts to act on the answers. We rely on equal parts data and intuition. And with what we learn, we craft strategy and creative that connects.

  • Strategy
  • Marketing
  • Branding
  • Creative and design
  • Advertising
  • Digital
  • Social
  • UX/UI
  • Crisis communications

“ThinkArgus pushes us to think outside the box, to stretch ourselves, working together to achieve the best result possible.”

Who We Do It For

Our clients are accomplished, scrappy, hungry to do more.
Just like us.

Our clients are accomplished, scrappy, hungry to do more.
Just like us.

For twenty-five years, we’ve tackled the most difficult communications challenges for the most complex purpose-driven clients, including those in:

  • Health and health care
  • Transportation and real estate
  • Education
  • Arts and culture
  • Government
  • Non-profit
  • Purpose-driven consumer brands

“ThinkArgus is an agency that understands and shares a commitment to our values – we also have great chemistry. We have so enjoyed the experience with our project team and would recommend to colleagues.”

Who We Are

We’re problem-solvers. Strategists. Doers. Experts in our fields.

Our diverse team merges Boston-based expertise with global experience. We speak 4 languages in the office; our team members have worked on campaigns from local health departments to Fortune 500 companies.

lucas

Lucas Guerra

Founder + CEO

lucas

Lucas Guerra

Founder + CEO

Lucas is the founder and Chief Executive Officer of ThinkArgus, setting the bar for strategy, creativity, and results. Lucas brings more than 20 years of experience in creative development, social/cause marketing, branding, art direction, and TV/radio production. He is known for his political acumen, his incisive vision, and his profound understanding of what makes people tick. His creative marketing ideas are consistently successful at building strong emotional and rational bonds between the client’s brand and its target audiences, prompting action.

A native of Argentina, Lucas founded ThinkArgus 25 years ago as a student at the Art Institute of Boston. With his career spanning more than two decades of professional experience in graphic design, concept development, art direction, and TV/radio production, Lucas’ expertise encompasses the creation of public education and consumer services campaigns, including for MassDOT, EOPSS, MBTA, and DPH. His creative work has been recognized with many awards, including multiple Emmys.

Lucas currently serves on the Hyams Foundation Board of Directors and the Massachusetts Marketing Partnership. He is also an internationally recognized poet, storyteller, and filmmaker.

Caitlin Dodge

Chief Operating Officer

Caitlin Dodge

Chief Operating Officer

As COO, Caitlin Dodge drives the growth and day-to-day operations of ThinkArgus. In this role, she leads the account team, directs client relations, and maps our strategic vision as an agency. An experienced and insightful marketing leader, Caitlin has helped shepherd complex clients through their most challenging communications issues and is depended on by marketing leaders in multiple sectors for her expertise in developing effective campaigns across mediums and audiences.

Caitlin began her career at Smithsonian Enterprises, the company that publishes Smithsonian Magazine, Air & Space Magazine, goSmithsonian Magazine, and runs the Smithsonian Television Channel. As Smithsonian’s Marketing Manager, she focused on creating multimedia campaigns for national and international clients. Prior to joining ThinkArgus, Caitlin also worked at Williams Whittle, a non-profit focused marketing and ad agency in Alexandria, VA, where she was the lead account manager on many non-profit accounts.

When Caitlin is not multitasking at work, she’s multitasking at home. You’ll often find her absorbed on an Audible book while chasing after her two small children. She’s also outdoors whenever she can manage it – by the ocean, hiking, or skiing.

Scott Zoback

Managing Director

Scott Zoback

Managing Director

Scott drives new business growth and partnerships, working closely with teams at every level of the agency to figure out “what’s next” for ThinkArgus and how to tell our story to the world. Drawing from his years of political experience, he also oversees strategy for some of our most complex clients in the public sector, helping them hone their vision and develop productive relationships both internally and externally.

Past roles have brought Scott to the intersection of complex strategic communications, media, and public affairs as the Deputy Chief of Staff for Communications and Strategy for the Massachusetts Senate President; the Director of Communications and Director of Strategic Initiatives at the Department of Public Health (DPH); and leading external affairs for the Massachusetts Medical Use of Marijuana Program.

When Scott is not running things, he runs, training for seven Boston Marathons and raising over $80,000 for Boston hospitals.

José Nieto

Chief Strategy Officer

José Nieto

Chief Strategy Officer

Known affectionately (he hopes) as “the professor,” Jose leads the strategic development at ThinkArgus, combining analytical thinking, creative know-how, and marketing insights to craft brands and campaigns that resonate with audiences, positively impact the community, and achieve client goals. An instinctive collaborator, Jose works with both the account and creative team to keep our work always on target.

Jose has degrees from Tufts University, NYU, and MassArt. Before joining ThinkArgus, Jose was principal of SquareZero, an award-winning graphic design studio specializing on cultural, publishing, and education clients, and principal designer at the Institute of Contemporary Art/Boston, where he worked on everything from print and digital advertising, exhibition collateral, the museum website and ecommerce, and the member magazine. Previously, he was the Design Director at Northeastern University.

When he’s not thinking about client projects, Jose enjoys traveling with his wife and teenage son. He’s also a published novelist and an amusing storyteller – but make sure never to ask him about Borneo: he’ll never shut up about it.

Jacob Parker

Creative Director

Jacob Parker

Creative Director

As Creative Director, Jacob leads the creative team in taking our strategy and insights, and using them as the foundation for highly conceptual, thoughtful, and beautiful creative work for our clients.

Jacob has deep roots at ThinkArgus. In fact, this is where he started his journey as a marketing creative, before moving on to experience the breadth of the creative industry in Boston and New York for over a decade. He’s brought that experience home, as it were, including award-winning work CPG, QSR, branding, broadcast, experiential, and digital marketing.

A natural tinkerer and process-fan, Jacob is passionate about mastering all things flour & baking. He will tell you the bagels in MA aren’t good enough, so he will make you a dozen any time.

Melanie Lloyd Wilson

Creative Director

Melanie Lloyd Wilson

Creative Director

As Creative Director, Melanie leads the creative team to craft compelling, engaging and fully integrated branding and communication projects that deliver real value for our clients.

Before arriving at ThinkArgus, Melanie worked at agencies in Boulder, Colorado and Atlanta, and Georgia. She also spent time in the UK, where she absorbed the quintessential design and branding sensibilities at Interbrand Newell and Sorrell. Melanie has now settled in Boston as a seasoned, award-winning art director, designer and strategist who has collaborated with and led brand building teams for Volkswagen, Celebrity Cruises, Merrill Lynch, Liberty Mutual and Steward Health Care, to name a few.

When Melanie isn’t whipping up ideas with the team at Think Argus, she’s cheffing up something tasty for her teenagers. She also enjoys riding bikes, going on hikes, mediating, soaking in sunshine and is completely passionate about travel; all of which fuel her boundless curiosity and creativity. Melanie believes that with more love and mindfulness, we can save ourselves and the planet.

ashley

Ashley Sanderson-Snyder

Group Account Director

ashley

Ashley Sanderson-Snyder

Group Account Director

As Group Account Director, Ashley manages the client services team, setting the bar for exceptional account running and relationship management. She brings to ThinkArgus a wealth of global agency experience and a thorough understanding of first-class ways of working. She has particular expertise in data-driven creativity, focusing on digital, social and customer relationship management.

Ashley started her career at a Hong Kong-based digital PR firm, where she organized the first Social Media Week Hong Kong, back when social media was still in its infancy. Bringing those skills to London, she cut her teeth at top agencies (Havas and Omnicom) working with some of the biggest brands in the world, with a focus on the FMCG, Health and Fitness, Automotive and Technology sectors. After 7 years, Ashley made her move to the US, starting in NYC with the Omnicom Group and eventually landing in Boston.

Ashley may hail from England, but she has made her home in New England. In her spare time, she enjoys making jewelry and running marathons.

Dana Anderson

Account Director

Dana Anderson

Account Director

As Account Director, Dana leads the strategy, content development, creative execution, and implementation of integrated campaigns and branding efforts, specializing in complex clients with multiple stakeholders, such as the Department of Family and Medical Leave, the Executive Office of Public Safety and Security, MassDOT, and Boston Housing Authority. Dana prides herself in being extremely flexible and solutions-oriented – her least favorite word is “no” – and always strives to provide the best value for her clients. A creative person at heart, she’s unafraid of outside-the-box approaches that get people’s attention while achieving strategic goals.

Before joining ThinkArgus, Dana focused her career on omni-channel, data-driven marketing. But she was always interested in getting her hands dirty with more creative work. ThinkArgus gave her that in spades, as well as clients that inspire passion and purpose.

Dana is a positive thinker who’s always up for a challenge or spontaneous adventure, which explains her love for the great outdoors, traveling, photography, and hiking.

Cyan Dana

Associate Director of Project Management

Cyan Dana

Associate Director of Project Management

As Associate Director of Project Management, Cyan is our agency process expert. She works across teams to manage our workflow, timelines, and resources to keep us on schedule, and ensure that every project gets the time and attention it deserves.

Cyan began her career as a TV news producer, developing both grace under pressure and the ability to stay laser-focused under tight deadlines. Those skills led her to senior positions at agencies such as Barton F. Graf and Arnold Worldwide, where she led project management practices for teams large and small, drawing from best practices and her own extensive industry experience.

Always eager to lend a hand, Cyan spends her free time volunteering at local nonprofits, including the MSPCA, the Greater Boston Food Bank, and MA Medical Reserve Corps.

Katie Lewis

Account Director

Katie Lewis

Account Director

Katie manages the strategic and creative development of integrated marketing, advertising, and publication programs for clients including the Massachusetts Office of Travel and Tourism, Mass General Brigham, North Shore Medical Center, Martha’s Vineyard Hospital, and the Executive Office of Education. As Account Director, Katie works with the agency team and supervises outside vendors to ensure seamless collaboration and highest quality standards. Known for her sharp eye and close attention to detail, Katie is our go-to agency proofreader and copyeditor across all client projects and new business efforts.

Katie earned her Bachelor’s degree in Honors Philosophy (which comes in handy with clients) and an MBA from Boston College, where she also served as assistant director for Boston College’s University Advancement, spearheading marketing and communications efforts for the Annual Fund.

Unafraid of a challenge, either at work or in her personal life, Katie is an enthusiastic, skilled oyster shucker.

Lauren Lisitano

Senior Account Manager

Lauren Lisitano

Senior Account Manager

As Account Manager, Lauren understands the power of social marketing to bring about positive change. That understanding drives her approach to strategic and creative development of public health initiatives for clients such as the Bureau of Substance Addiction Services and Office of Problem Gambling Services.

After earning her Bachelor of Arts degree in English Communications from Salve Regina University, Lauren worked on off-premise marketing initiatives for leading international CPG brands. A passion for health equity led her to Worldways Social Marketing, where she worked with the Delaware Division of Public Health Maternal and Child Health and the Delaware Division of Services for Children, Youth, and Families to develop social marketing campaigns aimed at reducing infant mortality rates across the state.

For Lauren, public health marketing is a vocation, not just a career. When she takes a break, you can usually find herself at a beach reading a new book and making dinner reservations.

Mackenzie Waldron

Senior Art Director

Mackenzie Waldron

Senior Art Director

As Senior Art Director, Mackenzie fuses her passions for visual design, conceptual problem solving, strategic thinking, and mentorship into a singular approach to creative development. Trained in multiple disciplines, she brings a well-rounded perspective to the team. She is ever curious and always eager to learn new things, whether in her chosen field or while building an internal database of fun facts to amuse herself and others.

Mackenzie began her career in the digital and social media space. She later grew her skill set to include branding, packaging, and web design. At her core, Mackenzie excels in strategic projects that allow her creative problem-solving skills to shine. She has a bachelor’s degree in Communications Design with a minor in Business Administration from Syracuse University. There she pioneered a mentorship program for Communications Design majors and was a member of the club sailing team.

Mackenzie’s favorite creative outlet outside of work is cooking & baking (and eating, of course). She also enjoys getting out and exploring new places, and finding even more to love about her favorite city and home, Boston.

Francesca Salvatore

Senior Designer

Francesca Salvatore

Senior Designer

As Senior Designer, Francesca supports the creative team in the design and development of brand identities, visual communications, and advertising campaigns. Her training as an agency strategist informs her approach to design problems, keeping her focused – and invested – on client objectives and challenges. No matter the size or scope, her projects are all driven by empathy and strategic rigor.

Prior to joining ThinkArgus, Francesca worked at Minelli and Lippincott as a brand strategist, partnering with clients in retail, energy, tech, healthcare, education, and the arts to develop thoughtful brand solutions that drove business objectives. A love for art (and the east coast) brought her back to Boston and back to school to pursue a graphic design degree at MassArt.

Her favorite branding experiences thus far have been coining a new name for an eco-friendly motor oil company and developing a visual system for Boston’s largest housing provider.

Leah Strassburg

Account Manager

Leah Strassburg

Account Manager

As Account Manager, Leah manages client services for challenging public health campaigns. A veteran of the highly regulated pharma field, she brings a fresh perspective to her work, as well as sharp organizational skills, level-headedness, and a clear eye for details.

Leah has a dual degree in public relations and policy studies from Syracuse University. Before coming to ThinkArgus, she worked in high-profile influencer campaigns, corporate website branding, and crisis communications for major companies such as IBM Watson, Takeda, Sanofi and Pfizer. Many of her projects sought to raise awareness of barriers to equitable health around the globe – and build support for promising policy solutions.

Outside of work hours, Leah stretches her creative side at the pottery wheel and singing with the MIT Women’s Chorale.

Lucy Leavitt

Junior Account Manager

Lucy Leavitt

Junior Account Manager

As Junior Account Manager, Lucy helps to shepherd our big ideas into flawlessly executed campaigns for clients such as MassDOT and EOPSS. As a junior member of the account team, she performs much of the crucial behind-the-scenes work that keeps our clients happy and our work on target.

Lucy began her career in the financial and nonprofit sectors, coordinating projects such as website redesigns, social media strategy, and marketing communications. Most recently, she worked in the marketing and operations department of AGC Partners, a technology-focused boutique investment bank. She has a Bachelor’s degree in Economics with a minor in Hispanic Studies from Trinity College, where she also served as music director for her all-female acapella group.

When she’s not reliving her musical glory days, Lucy enjoys getting into nature and staying active by skiing, hiking, and scuba diving.

Liz Lozano

Account Coordinator

Liz Lozano

Account Coordinator

As Account Coordinator, Liz supports our account team with clients such as the Massachusetts Office of Travel and Tourism and BlueHub Capital. She’s great at the details and an organizational maven, but what really makes her shine is a deep commitment to the goals and aspirations of our clients.

Liz earned her bachelor’s degree in International Business and Spanish Studies from Dominican University (River Forest, IL), where she led the Organization of Latin American Students, spearheading successful marketing efforts for culture-based events and projects. Before ThinkArgus, she managed clients in the transportation, health care, and commercial industries in a SaaS company.

At home, Liz unwinds with her adorable rescue dog, Theo. As a devoted environmentalist, she spends much of her time finding plant-based recipes and ways to live a low-waste lifestyle.

Wilfford Ortiz

Junior Designer

Wilfford Ortiz

Junior Designer

As a Junior Designer, Wilfford brings boundless energy, sharp attention to detail, and a penchant for exploration to creative projects for a wide range of clients. As a former architecture student, Wilfford believes that great design should speak with confidece, not be overstated. Supporting the rest of the creative team, Wilfford always looks to establish emotional connections with the audience to create direct and memorable experiences.

Before ThinkArgus, Wilfford worked at Ingersoll-Rand, where he helped design marketing and advertising collateral for sub-brands like Trane, Thermo King, Club Car, and more. Born in Colombia but raised in Miami, Wilfford earned his bachelor’s degree in Graphic Design at Emmanuel College.

When he is not perfecting his craft, Wilfford spends much of his free time working out to stay fit both physically and mentally.

Harriet Yellin

Finance

Harriet Yellin

Finance

Harriet is the financial guru at ThinkArgus, working with the COO and the account team to oversee all transactions, vendor payments, and client billing.

Harriet has had a wide-ranging career, from political strategist to theater producer. As founder and President of Yellin Media, she developed media strategies for political candidates and causes across the country, including a stint as National Media Director for the 1988 Dukakis for President Campaign.  Her experience in theater ranges from producer of off-Broadway shows like Forbidden Broadway and Forever Plaid to General Manager of Blue Man/Boston, which eventually led to a move to New York and a 10-year tenure as CFO of Blue Man Productions, where she managed all finances for seven national and international productions with gross revenues of $100 million.

She calls herself “semi-retired” but working at ThinkArgus helps to keep her out of trouble.

Who You Are

Like us, you give a damn.

Like us, you give a damn.

You are a company, non-profit, or public agency with a passion for your cause and a commitment to your audience. If this sounds like you, and you want to work with us, give us a shout. We’re looking forward to connecting.

ThinkArgus is always on the lookout for brilliant, fiercely dedicated people who want to change the world by doing work that matters. Drop us a line.

“To us, it’s imperative to work with vendors who ‘get it.’ I think that’s one of the things that make ThinkArgus special.”