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José Nieto

Known affectionally (he hopes) as “the professor,” Jose leads the strategic development at ThinkArgus, combining analytical thinking, creative know-how, and marketing insights to craft brands and campaigns that resonate with audiences, positively impact the community, and achieve client goals. An instinctive collaborator, Jose works with both the account and creative team to keep our work always on target.

Jose has degrees from Tufts University, NYU, and MassArt. Before joining ThinkArgus, Jose was principal of SquareZero, an award-winning graphic design studio specializing on cultural, publishing, and education clients, and principal designer at the Institute of Contemporary Art/Boston, where he worked on everything from print and digital advertising, exhibition collateral, the museum website and ecommerce, and the member magazine. Previously, he was the Design Director at Northeastern University.

When he’s not thinking about client projects, Jose enjoys traveling with his wife and teenage son. He’s also a published novelist and an amusing storyteller – but make sure never to ask him about Borneo: he’ll never shut up about it.