Alexandra Indira Sanyal

As Associate Strategist, Alexandra works closely with the Chief Strategy Officer and the accounts team to conduct formative research, develop insights, and articulate brand and marketing strategies. She draws on her boundless curiosity and critical thinking skills to implement systematic approaches to problem solving, both for clients and for the agency. Alexandra also curates outward-facing content, such as social media messaging, blog posts and newsletters, to position Argus as a thought leader.

Alexandra has degrees from Bryn Mawr College’s Growth & Structure of Cities program and the Masters in Design Studies program at the Harvard Graduate School of Design, where she focused on issues of spatial identity and heritage narratives. As a freelance content creator, she’s worked with cause-based organizations like Aspire Institute Inc, South Asian SOAR, and Laal NYC to reach out to new audiences and better tell their stories.

Though she spends much of her time writing, Alexandra is extremely passionate about another kind of storytelling: Indian Classical Dance, including Bharatnatyam, Odissi, Kuchipudi and fusion dancing. In fact, she currently teaches at Boston’s Triveni School of Dance, and choreographs for and performs in shows across the Greater Boston Area.