ForestsWork

Transforming a government agency into the go-to resource for forest stewardship.

Climate

Black background with the word "FORES^SWORK" in bold white letters. Arrows point upwards and to the left and right around the text.

The gap

Forests are an important part of the solution for climate change. But deforestation continues.

The research

Not surprisingly, landowners, activists, and government didn’t necessarily agree on the best way to use our forested land. But they all agreed they didn’t know quite what to do with it or where to turn for assistance.

Thumbnails of a brand guidelines document with sections on the manifesto, logo variations, typography, and image layout examples, featuring nature-themed design elements. A green folder with "FORESTS+WORK" on it is clipped to a document titled "Massachusetts Launches Forests+Work to Help Private..." from the Department of Conservation and Recreation.

The strategy

The interested parties had questions. So we made DCR Forestry the people to go to for the answers.

The creative

We gave DCR Forestry a new brand, a new tagline, and a new identity. Our work left no doubt that with DCR. your forest can work for you.

Smartphone displaying a webpage with nature imagery. Text reads: "DO MORE WITH YOUR FOREST," "FORESTS FOCUS WORK," and "70% of forests in Massachusetts are owned by individuals and families. A collection of stationery items including a letterhead, business cards, and an envelope, all featuring the "FORESAWORK" branding in green and white. Outdoor advertising board showing a scenic landscape photo grid with the text "Your land is in your hands" and "Forest & Work" logo, set against a backdrop of trees and paved ground.

The results

Where there once was a department at DCR that landowners didn’t know how to use, there is now a brand as vibrant and useful as the very forests its stewards.