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Rebrand

Rebrand…now.

August 16, 2022 by James
Person painting a large wall red with a roller, standing on a white section, creating a high-contrast color divide.

As the pandemic continues, more purpose-driven companies and non-profits are making big decisions to reposition themselves or launch new branding.

Categories Uncategorized Tags brand purpose, Rebrand, Strategy

The NEW New Year

August 16, 2022 by James
Wooden blocks display "2021" with a hand turning the last block to reveal "2022" against a blue background.

It’s a marker in time; a clean slate; an opportunity to bring to life all of the ideas that have been building up over the past year.

Categories Uncategorized Tags Branding, Rebrand, Strategy

The Big Why

April 10, 2024August 16, 2022 by James
A hand holding a red question mark symbol against a dark green background.

Put simply: A rebrand should never happen just because you are tired of your old logo, or don’t like how a predecessor talked about something.

Categories Uncategorized Tags Branding, Rebrand, Strategy
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