Argus Insights, where curiosity meets expertise. 

From thought-provoking analyses to actionable insights to our behavior change-focused research, this is your resource for staying in the know and ahead of the curve.

Illustration of a large light bulb surrounded by diverse groups of people on an orange background, symbolizing ideas and collaboration.

Knowing what you ‘want’ is killing your marketing effort before it starts

Illustration of a person attempting to hold up a large red downward arrow, symbolizing financial decline or struggle.

Let’s Get Real About Gambling

A row of sharpened colored pencils in various hues is arranged vertically at the bottom against a plain white background.

Prioritizing Inclusivity in Advertising

A person is walking forward with arms slightly raised, casting a shadow on a red and white background.

Trajectory over Change

A person in a suit bends down to touch a green dot, surrounded by several green dots arranged in a grid pattern on a plain background.

From Intent to Impact: The Power of Coaching

People standing or sitting on large white dots arranged in a grid on a light green background.

Knowing Your Audience: Social Media Segmentation

A green envelope is open with a white card inside that reads "Hello!" in a speech bubble style on a plain background.

Maintaining Communication Rhythms

A group of white paper planes fly in one direction, while a yellow paper plane veers upward in a different direction.

Leading With Purpose

A hand points upward, balancing a seesaw with a large blue sphere on the left and a smaller blue sphere on the right, on a purple background.

Through the Equity Lens

Person standing at a crossroads on a red background; one path is straight, the other is tangled.

Art Direction in the New Normal

Person painting a large wall red with a roller, standing on a white section, creating a high-contrast color divide.

Rebrand…now.

A vintage bronze key with a heart-shaped bow lies on a coral background.

Keys for Compassion

A woman in a patterned dress holds a megaphone emitting a beam of yellow light and blue dots, set against a colorful background.

Diversity, Equity, Inclusion (DEI)

Five yellow padlocks on a matching background; one padlock is open, while the others are closed.

Data Privacy

Wooden blocks display "2021" with a hand turning the last block to reveal "2022" against a blue background.

The NEW New Year

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The Big Why

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Hard-to-reach Audiences

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Just Do It

Scattered Scrabble tiles form the words "START NOW" in the center on a white background.

What’s in a Word?

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Tackling social media without a media manager

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