The mission of the Executive Office of Public Safety and Security is to make Massachusetts a safer place to live and work: put simply, EOPSS saves lives. As the agency of record for the Highway Division, we work with EOPSS to create fully-integrated campaigns that get people – especially young men – to drive sober, wear their seatbelt, stay alert, and protect children on the road. Our strategy draws extensive social research, on-line surveys, and focus groups. Changing deeply-ingrained behavior is not about getting tough or scaring people: it’s about giving them a reason to do better, for themselves and the ones they love.

Services providedAgency of Record for 12 years