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• In the Name of Meaning »

  People always ask us, “where did the name ARGUS come from?” Well, we have two good answers.
  The first is that our Principal/Creative Director, Lucas Guerra, came up with the name ARGUS as homage to his home country combining “ARGENTINA” and “U.S.” Lucas may actually tell you this depending upon how nostalgic he is feeling [...]

• Did “Mad Men” get it wrong? »

  The book, “Inventing Desire,” is a 90’s tome about a year in the life of Chiat/Day (CD). These modern day Mad Men produced the famous Apple vs. IBM big blue commercial ”1984,” which ran during the 1984 Super Bowl. This seminal spot introduced the Macintosh (was it that long ago?), and was credited with starting the Super [...]