People always ask us, “where did the name ARGUS come from?” Well, we have two good answers.
The first is that our Principal/Creative Director, Lucas Guerra, came up with the name ARGUS as homage to his home country combining “ARGENTINA” and “U.S.” Lucas may actually tell you this depending upon how nostalgic he is feeling for home on that given day.
The second, truthful answer, is that ARGUS is named after a powerful protector in Greek mythology. ARGUS is said to have one hundred eyes and sleeps with only two of them closed at a time. This way, he can watch every detail and look after those in his domain. Here’s a visual:
Within ARGUS, we’ve adapted these traits to our observant or vigilant methods for our clients. We pride ourselves in our keen attention to detail, curiosity for events in the world, and how these inevitable changes may affect the clients we serve.
And though we may not have 100 eyes like our ancient friend, it sure feels like it sometimes. A key part of our strategic process is to examine complex issues and challenges from every angle and perspective. Seeing beyond the obvious and developing smart and innovative solutions that surpass the status quo is at the core of what we do. An example of this is the anti-smoking interactive campaign we developed, called the84.org, that targeted teens in Massachusetts. Rather than develop another campaign that preaches the negative effects of smoking, ARGUS took a fresh approach and focused on the 84% of teens who currently do not smoke and established their healthy behaviors as normative and cool. The campaign was extremely effective with over half a million visitors coming to the site from all over the United States.
We are also alert and aware of what is going on in the world around us much, like our Greek counterpart. The industry is constantly changing and we don’t want to miss a minute of it. We have our eyes and minds open to new information, technology and trends that affect our clients and how we do business.
In the spirit of our mythological namesake, we are prepared to take on any new challenge that comes our way. We just like to think of ourselves as a little better looking.
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