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ARGUS Wins Prestigious Telly Award

16 May 2012 Posted by

  ARGUS is a 2012 Silver Telly Award winner for the “Survivors” PSA created for the “Stop. Think. Let it Go” campaign. The prestigious Telly Awards honors the finest in film and video production, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercial programs. This spot was selected from over [...]

The Boston Public Health Commission Selects ARGUS

12 March 2012 Posted by

The Boston Public Health Commission (BPHC) has selected ARGUS to launch the NeighborCare Campaign aimed at reducing the overutilization of emergency rooms for non-emergent care. Simultaneously BHC aims to educate residents on the benefits and quality of care available at the city’s numerous community health centers.   NeighborCare has established guidelines to facilitate communication between hospitals and [...]

Are You Using Predictive Analytics?

1 February 2012 Posted by

Technology has changed the way marketers reach their target audience. Communication is faster and conversations are being developed and used for quantitative/qualitative analysis. While understanding real time data is very important, marketers must use foresight to study market trends in order to understand their target audience better and increase a campaigns reach.  Predictive analytics is [...]

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Mobile Technology in Higher Education

16 December 2011 Posted by

There is no doubt that technology has changed the way we communicate, behave, and learn. Higher education has seen a change in learning and teaching initiatives as well as recruitment and engagement. Most campuses are utilizing a mix of emerging media and traditional media to connect with current and prospective students. Social media has now [...]

You might be creating buzz but that doesn’t mean it’s viral…

9 December 2011 Posted by

Buzz, word of mouth, and viral messaging are terms that are often used interchangeably in the world of marketing and communication. This is even more prevalent when referring to tactics involving emerging media channels. However, when you take a closer look at each of these terms separately you may notice that your campaign is not reaching [...]