ThinkInsight
As sales slip and the economy is in a cash crunch, Target is looking to pump up their bottom line by temporarily stocking more generic “warehouse club-like” bulk product offerings. Coming from a brand that prides themselves on stylish yet affordable furnishings and clothing, this may just dilute the “specialness” of the brand altogether by [...]
Author Archive
Target’s Great Save or Great Slip?
20 May 2010 Posted by ThinkArgusDid “Mad Men” get it wrong?
15 March 2010 Posted by ThinkArgusThe book, “Inventing Desire,” is a 90’s tome about a year in the life of Chiat/Day (CD). These modern day Mad Men produced the famous Apple vs. IBM big blue commercial ”1984,” which ran during the 1984 Super Bowl. This seminal spot introduced the Macintosh (was it that long ago?), and was credited with starting the Super [...]
Will the upcoming Census kill the general market?
7 February 2010 Posted by ThinkArgusConsumer insight, more effective segmentation, and “niche” targeting will most likely become the norm.