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Branching Out into New Markets

18 July 2011 Posted by

While most companies have a fairly straightforward business model and a limited revenue stream, Amazon.com has continually been evolving its model, pushing boundaries and entering new markets with respect to what can be accomplished online. While the company initially started as an online book retailer, it has aggressively entered new sectors including, music, DVD’s, videos, [...]

A “Weighty” Issue

2 May 2011 Posted by

Did you know that one out of two adults in Massachusetts are overweight? And the statistics for kids in the Commonwealth are just as troubling – about 25% of high school students and more than a third of 2-5 year old children are either at risk-of becoming overweight or are overweight. Studies have found that [...]

Find Your Hispanic Target Online

18 February 2011 Posted by

When crafting online strategies aimed at Hispanics, whom are you specifically trying to reach? The Internet can be a huge and daunting medium. But it also presents a lot of opportunities if leveraged in the right way. Hispanic users are increasingly turning to the Internet not only to connect with friends, family and community in [...]

Building Your Social Media Portfolio: Pt. III

7 January 2011 Posted by

This is the third and final post in a series about social media and how it relates to businesses. The third step to building your social media portfolio is: 3. Execute with consistency. At this point in the social media portfolio process your profiles have been established and you have worked to correct any misinformation. [...]

Building Your Social Media Portfolio: Pt. II

23 December 2010 Posted by

This is the second post in a series on social media and how it relates to businesses. The second step to building your social media portfolio is: 2. Create profiles on channels you don’t plan to utilize on a regular basis to protect your image from false information. Half of your social media portfolio is [...]

Building Your Social Media Portfolio: Pt. I

10 December 2010 Posted by

This is the first post in a series on social media and how it relates to businesses. Social media is an invaluable tool that allows an organization to define itself in the virtual space. Three steps must be taken to build your businesses’ social media portfolio. Decide which channels to target and devote time to. [...]

Target’s Great Save or Great Slip?

20 May 2010 Posted by

ThinkInsight As sales slip and the economy is in a cash crunch, Target is looking to pump up their bottom line by temporarily stocking more generic “warehouse club-like” bulk product offerings. Coming from a brand that prides themselves on stylish yet affordable furnishings and clothing, this may just dilute the “specialness” of the brand altogether [...]

Creative Bus Shelters

30 April 2010 Posted by

Did “Mad Men” get it wrong?

15 March 2010 Posted by

The book, “Inventing Desire,” is a 90’s tome about a year in the life of Chiat/Day (CD). These modern day Mad Men produced the famous Apple vs. IBM big blue commercial ”1984,” which ran during the 1984 Super Bowl. This seminal spot introduced the Macintosh (was it that long ago?), and was credited with starting the Super [...]

A 180˚ way of thinking.

23 February 2010 Posted by

Who wants to sit on a bed made of nails? The immediate thoughts or feelings one would associate with this action might include the following: painful, hard to do, uncomfortable, torture, unenjoyable, etc. The list of negative adjectives could go on forever. But one particular designer decided to take a different approach to entirely change [...]

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