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Let’s Not Discount the Focus Group

19 September 2011 Posted by

One in every two Americans owns a smartphone. We can purchase our entire wardrobe with a few clicks of a mouse and a credit card. More and more, we find ourselves staying in touch with friends and family through texts, Facebook messages and emails. We’re a culture that’s online. It just makes our lives easier. [...]

Big Tobacco’s Carnival of Tricks

27 May 2011 Posted by

Did you know the tobacco industry is targeting our kids with cheap candy-flavored and smokeless tobacco products? Surprised? Outraged? We were too. That’s why, in partnership with the Department of Public Health’s Massachusetts Tobacco Cessation and Prevention Program (MTCP), we recently launched the OPPOSE campaign to educate adults about the industry’s new tactics and prompt [...]

Trust Me: Building Brand Loyalty

1 February 2011 Posted by

To win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging.  Consumers are paying closer [...]

A Lesson in Acculturation: Part IV

5 November 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

A Lesson in Acculturation: Part III

5 October 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

A Lesson in Acculturation: Part II

25 August 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

A Lesson in Acculturation: Part I

16 July 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as: country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

Leveraging Social Media for your
Non-Profit

28 June 2010 Posted by

It’s no secret that Facebook, Twitter, blogs and the like are no longer reserved for college students, techies and over-sharers. In fact, nearly 70% of online adults are using social media on a regular basis, a figure that is only increasing. Social media has become a crucial component of the marketing mix for companies of [...]

ARGUS is hiring a Graphic Designer

21 June 2010 Posted by

We are searching for a talented, passionate designer to join our Creative team. You will be responsible for the concept, design and delivery of a range of web/interactive and print projects. Your strengths lie in your ability to: • Look at the big picture in the creative process • Lead and conduct design strategy meetings; [...]

In the Name of Meaning

2 April 2010 Posted by

People always ask us, “where did the name ARGUS come from?” Well, we have two good answers. The first is that our Principal/Creative Director, Lucas Guerra, came up with the name ARGUS as homage to his home country combining “ARGENTINA” and “U.S.” Lucas may actually tell you this depending upon how nostalgic he is feeling [...]