Community health centers (CHCs) are vital to the health and wellbeing of our communities – providing access to high quality health care to all regardless of insurance coverage or ability to pay – and are crucial to reducing health disparities in the most underserved neighborhoods. In addition to primary and preventative care services, many CHCs [...]
Author Archive
Let’s Not Discount the Focus Group
19 September 2011 Posted by ChristineOne in every two Americans owns a smartphone. We can purchase our entire wardrobe with a few clicks of a mouse and a credit card. More and more, we find ourselves staying in touch with friends and family through texts, Facebook messages and emails. We’re a culture that’s online. It just makes our lives easier. [...]
Trust Me: Building Brand Loyalty
1 February 2011 Posted by ChristineTo win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging. Consumers are paying closer [...]
A Lesson in Acculturation: Part IV
5 November 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]
A Lesson in Acculturation: Part III
5 October 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]
A Lesson in Acculturation: Part II
25 August 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]
A Lesson in Acculturation: Part I
16 July 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as: country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]