The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]
Author Archive
A Lesson in Acculturation: Part I
16 July 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as: country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account [...]
ARGUS is hiring a Graphic Designer
21 June 2010 Posted by ChristineWe are searching for a talented, passionate designer to join our Creative team.
You will be responsible for the concept, design and delivery of a range of web/interactive and print projects. Your strengths lie in your ability to:
• Look at the big picture in the creative process
• Lead and [...]
In the Name of Meaning
2 April 2010 Posted by ChristinePeople always ask us, “where did the name ARGUS come from?” Well, we have two good answers.
The first is that our Principal/Creative Director, Lucas Guerra, came up with the name ARGUS as homage to his home country combining “ARGENTINA” and “U.S.” Lucas may actually tell you this depending upon how nostalgic he is feeling [...]