Think Insight » Bonnie http://www.thinkargus.com/thinkinsight An Argusized View of Advertising & Marketing Wed, 01 Feb 2012 19:26:30 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Creative Bus Shelters http://www.thinkargus.com/thinkinsight/trends/creative-bus-shelters/ http://www.thinkargus.com/thinkinsight/trends/creative-bus-shelters/#comments Fri, 30 Apr 2010 08:02:51 +0000 Bonnie http://www.thinkargus.com/thinkinsight/?p=156

Guarana Antarctica

Australian Post: Stamp

Fitness First


]]> http://www.thinkargus.com/thinkinsight/trends/creative-bus-shelters/feed/ 3 A 180˚ way of thinking. http://www.thinkargus.com/thinkinsight/design/a-180%cb%9away-of-thinking/ http://www.thinkargus.com/thinkinsight/design/a-180%cb%9away-of-thinking/#comments Tue, 23 Feb 2010 19:55:01 +0000 Bonnie http://www.thinkargus.com/thinkinsight/?p=145 Who wants to sit on a bed made of nails? The immediate thoughts or feelings one would associate with this action might include the following: painful, hard to do, uncomfortable, torture, unenjoyable, etc. The list of negative adjectives could go on forever.

But one particular designer decided to take a different approach to entirely change our way of thinking. Check out this bed of nails that invites the viewer to feel its texture, and yes, even sit!

This inspiring piece of furniture is a reminder of what ARGUS has done with a number of different campaigns. The Smoke-Free Boston campaign prompted an attitude change among the general public about the smoking ban, by positioning it as a historic moment for the city of Boston and positive for the health of its city workers and residents. It encouraged people to enjoy a healthier smoke-free environment, and to “breathe it in.”

It’s amazing what the power of positive thinking can motivate people to do.

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