Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media. I know there are still skeptics who may believe that the two entities do not [...]
Everything in ‘User Experience’
Find Your Hispanic Target Online
18 February 2011 Posted by ThinkArgusWhen crafting online strategies aimed at Hispanics, whom are you specifically trying to reach? The Internet can be a huge and daunting medium. But it also presents a lot of opportunities if leveraged in the right way. Hispanic users are increasingly turning to the Internet not only to connect with friends, family and community in [...]
Trust Me: Building Brand Loyalty
1 February 2011 Posted by ChristineTo win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging. Consumers are paying closer [...]