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Everything in ‘User Experience’

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Big Tobacco’s Carnival of Tricks

27 May 2011 Posted by

Did you know the tobacco industry is targeting our kids with cheap candy-flavored and smokeless tobacco products? Surprised? Outraged? We were too. That’s why, in partnership with the Department of Public Health’s Massachusetts Tobacco Cessation and Prevention Program (MTCP), we recently launched the OPPOSE campaign to educate adults about the industry’s new tactics and prompt [...]

Find Your Hispanic Target Online

18 February 2011 Posted by

When crafting online strategies aimed at Hispanics, whom are you specifically trying to reach? The Internet can be a huge and daunting medium. But it also presents a lot of opportunities if leveraged in the right way. Hispanic users are increasingly turning to the Internet not only to connect with friends, family and community in [...]

Trust Me: Building Brand Loyalty

1 February 2011 Posted by

To win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging.  Consumers are paying closer [...]

Building Your Social Media Portfolio: Pt. III

7 January 2011 Posted by

This is the third and final post in a series about social media and how it relates to businesses. The third step to building your social media portfolio is: 3. Execute with consistency. At this point in the social media portfolio process your profiles have been established and you have worked to correct any misinformation. [...]

Building Your Social Media Portfolio: Pt. II

23 December 2010 Posted by

This is the second post in a series on social media and how it relates to businesses. The second step to building your social media portfolio is: 2. Create profiles on channels you don’t plan to utilize on a regular basis to protect your image from false information. Half of your social media portfolio is [...]

Leveraging Social Media for your
Non-Profit

28 June 2010 Posted by

It’s no secret that Facebook, Twitter, blogs and the like are no longer reserved for college students, techies and over-sharers. In fact, nearly 70% of online adults are using social media on a regular basis, a figure that is only increasing. Social media has become a crucial component of the marketing mix for companies of [...]