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Argus

Everything in ‘The Industry’

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Let’s Not Discount the Focus Group

19 September 2011 Posted by

One in every two Americans owns a smartphone. We can purchase our entire wardrobe with a few clicks of a mouse and a credit card. More and more, we find ourselves staying in touch with friends and family through texts, Facebook messages and emails. We’re a culture that’s online. It just makes our lives easier. [...]

Branching Out into New Markets

18 July 2011 Posted by

While most companies have a fairly straightforward business model and a limited revenue stream, Amazon.com has continually been evolving its model, pushing boundaries and entering new markets with respect to what can be accomplished online. While the company initially started as an online book retailer, it has aggressively entered new sectors including, music, DVD’s, videos, [...]

Trust Me: Building Brand Loyalty

1 February 2011 Posted by

To win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging.  Consumers are paying closer [...]

Building Your Social Media Portfolio: Pt. III

7 January 2011 Posted by

This is the third and final post in a series about social media and how it relates to businesses. The third step to building your social media portfolio is: 3. Execute with consistency. At this point in the social media portfolio process your profiles have been established and you have worked to correct any misinformation. [...]

Building Your Social Media Portfolio: Pt. II

23 December 2010 Posted by

This is the second post in a series on social media and how it relates to businesses. The second step to building your social media portfolio is: 2. Create profiles on channels you don’t plan to utilize on a regular basis to protect your image from false information. Half of your social media portfolio is [...]

In the Name of Meaning

2 April 2010 Posted by

People always ask us, “where did the name ARGUS come from?” Well, we have two good answers. The first is that our Principal/Creative Director, Lucas Guerra, came up with the name ARGUS as homage to his home country combining “ARGENTINA” and “U.S.” Lucas may actually tell you this depending upon how nostalgic he is feeling [...]

Did “Mad Men” get it wrong?

15 March 2010 Posted by

The book, “Inventing Desire,” is a 90’s tome about a year in the life of Chiat/Day (CD). These modern day Mad Men produced the famous Apple vs. IBM big blue commercial ”1984,” which ran during the 1984 Super Bowl. This seminal spot introduced the Macintosh (was it that long ago?), and was credited with starting the Super [...]