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Everything in ‘Social Media’

Our Latest Video Aims to Prevent Youth Violence

1 March 2012 Posted by

ARGUS has launched the “Stop. Think and Let it Go” video campaign in partnership with our client, the Executive Office of Health and Human Services as part of Massachusetts’s Safe and Successful Youth Initiative, to help prevent youth violence in our communities. The video features emotional, real testimonies from family members who have lost loved [...]

Are You Using Predictive Analytics?

1 February 2012 Posted by

Technology has changed the way marketers reach their target audience. Communication is faster and conversations are being developed and used for quantitative/qualitative analysis. While understanding real time data is very important, marketers must use foresight to study market trends in order to understand their target audience better and increase a campaigns reach.  Predictive analytics is [...]

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Mobile Technology in Higher Education

16 December 2011 Posted by

There is no doubt that technology has changed the way we communicate, behave, and learn. Higher education has seen a change in learning and teaching initiatives as well as recruitment and engagement. Most campuses are utilizing a mix of emerging media and traditional media to connect with current and prospective students. Social media has now [...]

Big Tobacco’s Carnival of Tricks

27 May 2011 Posted by

Did you know the tobacco industry is targeting our kids with cheap candy-flavored and smokeless tobacco products? Surprised? Outraged? We were too. That’s why, in partnership with the Department of Public Health’s Massachusetts Tobacco Cessation and Prevention Program (MTCP), we recently launched the OPPOSE campaign to educate adults about the industry’s new tactics and prompt [...]

Building Your Social Media Portfolio: Pt. III

7 January 2011 Posted by

This is the third and final post in a series about social media and how it relates to businesses. The third step to building your social media portfolio is: 3. Execute with consistency. At this point in the social media portfolio process your profiles have been established and you have worked to correct any misinformation. [...]

Building Your Social Media Portfolio: Pt. II

23 December 2010 Posted by

This is the second post in a series on social media and how it relates to businesses. The second step to building your social media portfolio is: 2. Create profiles on channels you don’t plan to utilize on a regular basis to protect your image from false information. Half of your social media portfolio is [...]

Building Your Social Media Portfolio: Pt. I

10 December 2010 Posted by

This is the first post in a series on social media and how it relates to businesses. Social media is an invaluable tool that allows an organization to define itself in the virtual space. Three steps must be taken to build your businesses’ social media portfolio. Decide which channels to target and devote time to. [...]

Leveraging Social Media for your
Non-Profit

28 June 2010 Posted by

It’s no secret that Facebook, Twitter, blogs and the like are no longer reserved for college students, techies and over-sharers. In fact, nearly 70% of online adults are using social media on a regular basis, a figure that is only increasing. Social media has become a crucial component of the marketing mix for companies of [...]