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Everything in ‘Multicultural Marketing’

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Let’s Not Discount the Focus Group

19 September 2011 Posted by

One in every two Americans owns a smartphone. We can purchase our entire wardrobe with a few clicks of a mouse and a credit card. More and more, we find ourselves staying in touch with friends and family through texts, Facebook messages and emails. We’re a culture that’s online. It just makes our lives easier. [...]

Big Tobacco’s Carnival of Tricks

27 May 2011 Posted by

Did you know the tobacco industry is targeting our kids with cheap candy-flavored and smokeless tobacco products? Surprised? Outraged? We were too. That’s why, in partnership with the Department of Public Health’s Massachusetts Tobacco Cessation and Prevention Program (MTCP), we recently launched the OPPOSE campaign to educate adults about the industry’s new tactics and prompt [...]

Find Your Hispanic Target Online

18 February 2011 Posted by

When crafting online strategies aimed at Hispanics, whom are you specifically trying to reach? The Internet can be a huge and daunting medium. But it also presents a lot of opportunities if leveraged in the right way. Hispanic users are increasingly turning to the Internet not only to connect with friends, family and community in [...]

A Lesson in Acculturation: Part IV

5 November 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

A Lesson in Acculturation: Part III

5 October 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

A Lesson in Acculturation: Part II

25 August 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

A Lesson in Acculturation: Part I

16 July 2010 Posted by

The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as: country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]

ARGUS is hiring a Graphic Designer

21 June 2010 Posted by

We are searching for a talented, passionate designer to join our Creative team. You will be responsible for the concept, design and delivery of a range of web/interactive and print projects. Your strengths lie in your ability to: • Look at the big picture in the creative process • Lead and conduct design strategy meetings; [...]

Will the upcoming Census kill the general market?

7 February 2010 Posted by

Consumer insight, more effective segmentation, and “niche” targeting will most likely become the norm.