The Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]
Everything in ‘Multicultural Marketing’
A Lesson in Acculturation: Part I
16 July 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as: country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account [...]
Will the upcoming Census kill the general market?
7 February 2010 Posted by ThinkArgusConsumer insight, more effective segmentation, and “niche” targeting will most likely become the norm.