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Argus

Everything in ‘Mission-based’

When You’re Sick or Hurt, Call the Neighbor You Know

16 November 2012 Posted by

Community health centers (CHCs) are vital to the health and wellbeing of our communities – providing access to high quality health care to all regardless of insurance coverage or ability to pay – and are crucial to reducing health disparities in the most underserved neighborhoods. In addition to primary and preventative care services, many CHCs [...]

ARGUS Wins Prestigious Telly Award

16 May 2012 Posted by

  ARGUS is a 2012 Silver Telly Award winner for the “Survivors” PSA created for the “Stop. Think. Let it Go” campaign. The prestigious Telly Awards honors the finest in film and video production, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercial programs. This spot was selected from over [...]

Our Latest Video Aims to Prevent Youth Violence

1 March 2012 Posted by

ARGUS has launched the “Stop. Think and Let it Go” video campaign in partnership with our client, the Executive Office of Health and Human Services as part of Massachusetts’s Safe and Successful Youth Initiative, to help prevent youth violence in our communities. The video features emotional, real testimonies from family members who have lost loved [...]

Big Tobacco’s Carnival of Tricks

27 May 2011 Posted by

Did you know the tobacco industry is targeting our kids with cheap candy-flavored and smokeless tobacco products? Surprised? Outraged? We were too. That’s why, in partnership with the Department of Public Health’s Massachusetts Tobacco Cessation and Prevention Program (MTCP), we recently launched the OPPOSE campaign to educate adults about the industry’s new tactics and prompt [...]

Branding by the numbers

19 November 2010 Posted by

We tend to think of numbers as a cold and rational way of understanding our world.  Numbers are factual; they provide information without emotion. For most of us (non-technical folks) they seem dry and more than a little boring. When we want to move people, we are more likely to use words. Of course, we [...]

Leveraging Social Media for your
Non-Profit

28 June 2010 Posted by

It’s no secret that Facebook, Twitter, blogs and the like are no longer reserved for college students, techies and over-sharers. In fact, nearly 70% of online adults are using social media on a regular basis, a figure that is only increasing. Social media has become a crucial component of the marketing mix for companies of [...]