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Argus

Everything in ‘Interactive’

Our Latest Video Aims to Prevent Youth Violence

1 March 2012 Posted by

ARGUS has launched the “Stop. Think and Let it Go” video campaign in partnership with our client, the Executive Office of Health and Human Services as part of Massachusetts’s Safe and Successful Youth Initiative, to help prevent youth violence in our communities. The video features emotional, real testimonies from family members who have lost loved [...]

Are You Using Predictive Analytics?

1 February 2012 Posted by

Technology has changed the way marketers reach their target audience. Communication is faster and conversations are being developed and used for quantitative/qualitative analysis. While understanding real time data is very important, marketers must use foresight to study market trends in order to understand their target audience better and increase a campaigns reach.  Predictive analytics is [...]

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Mobile Technology in Higher Education

16 December 2011 Posted by

There is no doubt that technology has changed the way we communicate, behave, and learn. Higher education has seen a change in learning and teaching initiatives as well as recruitment and engagement. Most campuses are utilizing a mix of emerging media and traditional media to connect with current and prospective students. Social media has now [...]

You might be creating buzz but that doesn’t mean it’s viral…

9 December 2011 Posted by

Buzz, word of mouth, and viral messaging are terms that are often used interchangeably in the world of marketing and communication. This is even more prevalent when referring to tactics involving emerging media channels. However, when you take a closer look at each of these terms separately you may notice that your campaign is not reaching [...]

Find Your Hispanic Target Online

18 February 2011 Posted by

When crafting online strategies aimed at Hispanics, whom are you specifically trying to reach? The Internet can be a huge and daunting medium. But it also presents a lot of opportunities if leveraged in the right way. Hispanic users are increasingly turning to the Internet not only to connect with friends, family and community in [...]

Branding by the numbers

19 November 2010 Posted by

We tend to think of numbers as a cold and rational way of understanding our world.  Numbers are factual; they provide information without emotion. For most of us (non-technical folks) they seem dry and more than a little boring. When we want to move people, we are more likely to use words. Of course, we [...]