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Everything in ‘Corporate’

Are You Using Predictive Analytics?

1 February 2012 Posted by

Technology has changed the way marketers reach their target audience. Communication is faster and conversations are being developed and used for quantitative/qualitative analysis. While understanding real time data is very important, marketers must use foresight to study market trends in order to understand their target audience better and increase a campaigns reach.  Predictive analytics is [...]

2011 Marketing and Advertising A Year in Review

30 December 2011 Posted by

Before we take leap forward, let’s take a look back at what 2011 brought us 2011 was indeed a year for emerging media. But this year, we really began experiencing what it means to integrate emerging media with traditional media.  I know there are still skeptics who may believe that the two entities do not [...]

Let’s Not Discount the Focus Group

19 September 2011 Posted by

One in every two Americans owns a smartphone. We can purchase our entire wardrobe with a few clicks of a mouse and a credit card. More and more, we find ourselves staying in touch with friends and family through texts, Facebook messages and emails. We’re a culture that’s online. It just makes our lives easier. [...]

Branching Out into New Markets

18 July 2011 Posted by

While most companies have a fairly straightforward business model and a limited revenue stream, Amazon.com has continually been evolving its model, pushing boundaries and entering new markets with respect to what can be accomplished online. While the company initially started as an online book retailer, it has aggressively entered new sectors including, music, DVD’s, videos, [...]

Trust Me: Building Brand Loyalty

1 February 2011 Posted by

To win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging.  Consumers are paying closer [...]