Skip to Content

Argus

Everything in ‘Branding’

Mobile Technology in Higher Education

16 December 2011 Posted by

There is no doubt that technology has changed the way we communicate, behave, and learn. Higher education has seen a change in learning and teaching initiatives as well as recruitment and engagement. Most campuses are utilizing a mix of emerging media and traditional media to connect with current and prospective students. Social media has now [...]

You might be creating buzz but that doesn’t mean it’s viral…

9 December 2011 Posted by

Buzz, word of mouth, and viral messaging are terms that are often used interchangeably in the world of marketing and communication. This is even more prevalent when referring to tactics involving emerging media channels. However, when you take a closer look at each of these terms separately you may notice that your campaign is not reaching [...]

Branching Out into New Markets

18 July 2011 Posted by

While most companies have a fairly straightforward business model and a limited revenue stream, Amazon.com has continually been evolving its model, pushing boundaries and entering new markets with respect to what can be accomplished online. While the company initially started as an online book retailer, it has aggressively entered new sectors including, music, DVD’s, videos, [...]

Big Tobacco’s Carnival of Tricks

27 May 2011 Posted by

Did you know the tobacco industry is targeting our kids with cheap candy-flavored and smokeless tobacco products? Surprised? Outraged? We were too. That’s why, in partnership with the Department of Public Health’s Massachusetts Tobacco Cessation and Prevention Program (MTCP), we recently launched the OPPOSE campaign to educate adults about the industry’s new tactics and prompt [...]

Trust Me: Building Brand Loyalty

1 February 2011 Posted by

To win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging.  Consumers are paying closer [...]

Branding by the numbers

19 November 2010 Posted by

We tend to think of numbers as a cold and rational way of understanding our world.  Numbers are factual; they provide information without emotion. For most of us (non-technical folks) they seem dry and more than a little boring. When we want to move people, we are more likely to use words. Of course, we [...]

Target’s Great Save or Great Slip?

20 May 2010 Posted by

ThinkInsight As sales slip and the economy is in a cash crunch, Target is looking to pump up their bottom line by temporarily stocking more generic “warehouse club-like” bulk product offerings. Coming from a brand that prides themselves on stylish yet affordable furnishings and clothing, this may just dilute the “specialness” of the brand altogether [...]