When crafting online strategies aimed at Hispanics, whom are you specifically trying to reach? The Internet can be a huge and daunting medium. But it also presents a lot of opportunities if leveraged in the right way. Hispanic users are increasingly turning to the Internet not only to connect with friends, family and community in [...]
Dated: February, 2011
Trust Me: Building Brand Loyalty
1 February 2011 Posted by ChristineTo win loyalty, you first need to earn trust. This is true for all life’s relationships and this is certainly true for businesses seeking to build brand loyalty with their consumers. Today’s realities of record unemployment, job insecurity and home foreclosures, make the task of earning consumers’ trust even more challenging. Consumers are paying closer [...]