We tend to think of numbers as a cold and rational way of understanding our world. Numbers are factual; they provide information without emotion. For most of us (non-technical folks) they seem dry and more than a little boring. When we want to move people, we are more likely to use words. Of course, we [...]
Dated: November, 2010
A Lesson in Acculturation: Part IV
5 November 2010 Posted by ChristineThe Hispanic market is diverse and constantly evolving. There are many cultural nuances within the segment to consider such as country of origin, language preference, and number of years in the United States. To help our clients develop a deeper understanding of this dynamic market, ARGUS created a segmentation model that takes into account acculturation [...]