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Argus

Dated: February, 2010

A 180˚ way of thinking.

23 February 2010 Posted by

Who wants to sit on a bed made of nails? The immediate thoughts or feelings one would associate with this action might include the following: painful, hard to do, uncomfortable, torture, unenjoyable, etc. The list of negative adjectives could go on forever. But one particular designer decided to take a different approach to entirely change [...]

Will the upcoming Census kill the general market?

7 February 2010 Posted by

Consumer insight, more effective segmentation, and “niche” targeting will most likely become the norm.