Over the last two decades, Partners HealthCare has grown to be the largest health care network – and private employer – in New England. When they hired us to write, art direct, and produce their 2014 Annual Report, we saw an opportunity to expand the conversation beyond the size of their system: titled “Possible,” the annual report brought the focus back to their core principles, making the value of what they do compelling to a broad audience. Since the release of “Possible,” its inspiring language, human-centered photography, and visual direction have become integral to the Partners’ brand, making appearances in everything from advertising to internal communications.
And our engagement with Partners HealthCare continues. Not only did we write, art direct and produce the 2015 Annual Report (and are working on the current one), we also developed the programming for the 14-foot video wall in their new Assembly Row headquarters. The first thing you see when you walk into the lobby, the video wall celebrates the Partners’ brand with original video, photography, and informational content – all of it conceived, designed, and produced by Argus.
ServicesCreative, Branding & Marketing, Research & Insights