Massachusetts Convention Center Authority

In Massachusetts, meetings and conventions matter. They generate billions in economic activity, spark innovation, and keep us at the forefront of industries like biotech and education. It’s the job of the Massachusetts Convention Center Authority to keep business growing, and that’s why they came to us: together, we worked to evolve the MCCA brand beyond their venues and put the focus on the meetings and convention experience, which we renamed Signature Boston. Under that banner, we developed marketing strategies, advertising, sales tactics, core publications, and a website to bring it all together.

Services providedMarketing, Branding, Advertising, Digital & User Experience, Photography