Mass Cultural Council

Mass Cultural Council is at the front lines of the culture wars. As the agency that fosters the arts, humanities, and science literacy in Massachusetts, the MCC has become a lightning rod in the debate over public support for culture. To take on this new role, they needed a stronger brand and messaging. We gave them clarity of purpose. Under the banner Power of Culture, we crafted a brand strategy and a bold visual identity that put culture at the center. Through a new website and video, the Mass Cultural Council is leading a movement to expand our cultural life, confidently and without apology.

Services providedBranding, Creative, Social/Cause Marketing, Content, Video & Photography