When same-sex marriage became the law in Massachusetts, Gay & Lesbian Advocates and Defenders was there front and center. After four decades of fighting for LGBTQ legal rights, GLAD decided to evolve their brand to embrace their entire community. Working closely with senior management, we created a new visual identity that marked the change and put the focus where it counted: on their heritage, their mission, and the people they represent. We also reengineered their website to improve user flow and experience, and better support the LGBTQ community’s fight for full legal rights.

Services providedBranding, Digital & User Experience, Video & Photography