The Children’s Trust Fund, Massachusetts’ leading family support organization, partnered with Argus to develop a new brand that would better engage with parents, community partners, opinion leaders, and funders. Our strategy, developed through brand analysis and stakeholder research, was to sharpen the name by shortening it to Children’s Trust, and put “strengthening families” at the core of their position. This new visual identity and brand architecture helped them better tell their story and energized their fundraising efforts.
We also incorporated their new brand on a redesigned website that addresses the needs of multiple audiences and agendas. We managed every phase of the project, from strategy and planning, information architecture, design, and programming. After the launch of childrenstrustma.org, the Children’s Trust saw an unprecedented 150% increase in traffic. We also designed and developed their sub-brand websites: onetoughjob.org, which includes a robust resource finder and social media integration; and healthyfamiliesma.org, a streamlined, easy-to-use resource connecting parents to services and support in their area.
ServicesBranding & Marketing, Creative, Research & Insights