Since 2015, Argus has been working with Cambridge College to strengthen its brand to attract new students. Through research and conversations with students, alumni, staff, leadership, and other stakeholders, Argus developed a new campaign for all four Cambridge College schools (plus their locations in California and Puerto Rico) that defined the school as the place where you become who you are truly meant to be.
We developed the “Where you come to be.” tagline, visual system, and content that is now incorporated in all advertising including print, OOH, transit, radio, online, and television spots. The creative focuses on real students and alumni who are starting, or building on, their careers through the degree they are getting at Cambridge College.
Additionally, Argus has worked with Cambridge College on two :30 television commercials to promote their new MBA program and one 3-minute event video focusing on the experiences and successes of three Cambridge College alumni.
ServicesResearch & Insights, Branding & Marketing, Creative, Advertising, Digital & Social