nhp IDENTITY

Integrated Branding and Campaign Development
Neighborhood Health Plan (NHP), is a well-established, Massachusetts statewide non-profit organization. It offers a broad range of resources, including an extensive network of top healthcare providers. NHP provides access to affordable and high quality health care, is member-centric, and is culturally-sensitive and responsive in their approach to developing and providing products and services.

As agency of record, ARGUS recently re-branded NHP with new corporate identity, marketing and advertising materials. The visual language that we employed in the logo and communications operates as a visual aid in projecting the personality of NHP as a caring organization that is warm, approachable and helpful. It also projects the intellect and energy that drives their work.