edvestors IDENTITY

Elevating an organizations appeal through a strong identity.
EdVestors was founded in 2002 by a group of philanthropists and business leaders. Its mission is to drive change in urban public schools through smart, strategic investment.

In need of a branding and positioning platform, the EdVestors senior management team retained ARGUS to help them effectively communicate the organization's unique attributes and qualities. We began by conducting a series of interviews with key internal and external stakeholders to gather insights into the EdVestors brand and mission. Following these interviews, ARGUS began working closely with EdVestors to enhance and develop a series of new communications tools.

The bold and modern brand identity was created to solidify and elevate the organization's appeal to various funders and key stakeholders, including schools and parents.