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The Massachusetts Division of Insurance Selects ARGUS to Increase Awareness of the Health Care Reform Mandate

ARGUS was selected by the Massachusetts Division of Insurance to develop a strategic marketing program to increase awareness of the Health Care Reform individual mandate and about the ways individuals can meet the requirements of the mandate.

The program developed by ARGUS is built upon electronic and online marketing strategies. Public outreach emails are targeted to the uninsured market including graduating high school students, college students, seniors, general public, and brokers.