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Strategic Assignment - Boston Public Schools

Boston Public Schools (BPS) retained ARGUS to launch a citywide campaign to increase public awareness around the positive impact of reform efforts on Boston’s portfolio of public high schools. Efforts were focused on generating interest in and support for BPS high schools among families and community stakeholders.

The campaign relied on the “real faces and real voices” of a diverse group of BPS high school students. BPS high schools provided students in the City of Boston with access to an ever-evolving portfolio of unique learning communities, specially tailored to meet a range of abilities and talents, through strong support networks, committed educators and the tools necessary for sustained life success.