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United Way of Massachusetts Bay and the City of Boston
retain ARGUS to brand and promote new innovative Boston initiative.

The United Way of Massachusetts Bay and the City of Boston hired ARGUS to provide strategic branding and marketing services for the Boston’s Birth to Five School Readiness Initiative. This new and historic Initiative is focused on preventing the achievement gap and leveling the playing field among the next generation of students, by promoting school readiness and ensuring the healthy development of the city’s youngest residents.

The final plan, named Thrive in Five, will offer a civic commitment and priority of distinct milestones that make certain Boston’s children have a strong foundation for educational success. The Initiative draws upon the strengths and expertise of diverse Boston institutions and residents, with core competencies in the areas of early care and education, health and wellness, child development, family support and funding.