» Aug 2010 Brand identity and website launch for nonprofit
» Jul 2010 ARGUS to launch wellness campaign
» Jul 2010 Mobilizing adults against tobacco industry
» Jul 2010 Comcast engages ARGUS in mobile effort
» Jul 2010 Colgate retains ARGUS for consumer research
» Jun 2010 ARGUS is hiring a graphic designer
» Apr 2010 Zamawa Arenas speaks at seminar
» Mar 2010 Video contest supports teen safe driving
» Feb 2010 Brand awareness for educational nonprofit
» Jan 2010 Branding effort for global nonprofit
» Mar 2009 Comcast microsite launched
» Oct 2009 Zamawa Arenas honored
» Apr 2009 NHP gets new brand identity
» Feb 2009 ARGUS touted for Hispanic campaign
» Dec 2008 SADD website launch
» Dec 2008 Campaign increases response for Comcast
» May 2008 Secondhand smoke awareness campaign
» Apr 2008 Initiative for United Way and the City of Boston
» Jan 2007 Health Needs a Plan Multilingual Campaign
» Jan 2008 Strategic Assignment - Boston Public Schools
» May 2007 Increasing awareness of health care reform
» Sep 2007 Hispanic campaign increases Comcast sales
» May 2007 Hispanic consulting for TD Banknorth
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“Hay Cosas Que Nos Unen” Campaign Increases Response for Comcast
ARGUS’ integrated advertising campaign for Comcast includes broadcast, print, out-of-home, direct mail and online/interactive.
The first quarter results from Comcast analytics demonstrated ARGUS’ ability to pull strong response numbers through the use of consumer insight in development and execution of campaign materials. The ARGUS in-home direct mail campaign outranked general market response by a full 5% and continues to grow sales conversions.
Overall annual response results tracked an average over 5% response pull, with 100% sell-in numbers.