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Zamawa Arenas speaks at branding and communications seminar

Principal of ARGUS, Zamawa Arenas, spoke of her 20 years of experience in the communications industry at the “Power of Branding” seminar for non-profits and human services organizations sponsored by the Massachusetts Council Of Human Service Providers. Topics of discussion included why it is important for non-profits to examine their branding strategies and how non-profits can more effectively market themselves in today’s economy.

Over the years, ARGUS has worked closely with a range of mission-based organizations to help them create strong branding programs that provide visibility to their organizations and cause. All with the goal to capture their constituencies’ hearts and minds and, ultimately, increase funding and support. Some of ARGUS’ mission-focused clients include Neighborhood Health Plan, Edvestors, United Way and Thrive in Five.

Founded in 1975, the Providers' Council is the state's largest human service trade association and is widely recognized as the official voice of the private provider industry.