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Leading educational nonprofit retains ARGUS to increase brand awareness

ARGUS is rebranding BELL (Building Educated Leaders for Life) to heighten awareness of the transformative effect that BELL has in the lives of children and in society. The ARGUS team is devising a comprehensive brand strategy through the creation of a new logo and website, and online marketing. Media relations efforts are being handled by Solomon McCown, ARGUS' public relations partner.

Since 1992, BELL has provided summer and after-school programs to over 35,000 children from low-income households, increasing their academic achievements and self-esteem. For the last five years, every child that entered a BELL program at the failing level in either reading or math has advanced to a higher academic level. BELL currently serves over 12,000 children in 75 public and charter schools in cities such as Boston, New York City, Detroit, Baltimore, and Atlanta. A national leader BELL provides the only summer program that is scientifically proven to improve academic skills.