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ARGUS integrated advertising campaign wins National Association for Multi-Ethnicity in Communications award. (NAMIC)

Comcast, the entertainment services giant, is an award recipient of the 2009 NAMIC* Excellence in Multicultural Marketing Awards (EMMA). An ARGUS developed campaign won the Case Studies/Campaigns Category for Comcast's 2008 Fall Hispanic Campaign. Strategy and creative were executed by ARGUS under the "Hay cosas que nos unen" (there are things that unite us) positioning. Efforts for Comcast continue to reach Hispanic markets with outstanding results.

The campaign included TV, radio, display advertising, interactive and Direct Mail. (see the work). [link this to the Comcast section of the site]

* The National Association for Multi-Ethnicity in Communications - NAMIC is a 501(c)(6) trade association that was founded in 1980. NAMIC educates, advocates and empowers for multi-ethnic diversity in the telecommunications industry through its 18 nationwide chapters.

Learn more about the campaign