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ARGUS Receives Hispanic Creativity AdAge Award

ARGUS takes home Silver in the 2009 Advertising Age Hispanic Creative Advertising Awards for radio produced for Comcast. Promoting the launch of Comcast's new extensive Spanish-language programming, radio was part of an integrated campaign including: TV, out-of-home, interactive, print and direct mail.

In this campaign, ARGUS praises the Spanish letter "ñ" in a lyrical radio spot “Muñeca” (Doll) touting all the wonderful things in life that are spelled with that letter, like cumpleaños con piñatas. The tagline: "Without the ñ it's not Spanish, and without Spanish, it's not the same."

Advertising Age (AdAge) is the leading global source of advertising and marketing industry news, data and intelligence.

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