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awards

ARGUS Hispanic campaign for Comcast wins Gold MARK

The annual Mark Awards competition recognizes outstanding achievement and excellence in marketing from networks, cable companies, and their agencies. Celebrating its 26th year, a MARK Award (short for “Marketing”) represents the peak of marketing and advertising accomplishment in the cable business. Award recipients are known throughout the cable and entertainment world as “best in class.”

Out of nearly 1000 entries, ARGUS won the gold with an integrated quarterly campaign that led with the TV spot "First Word." The campaign was targeted to Hispanic consumers, and executed tactics that supported an Acquisition and Upgrade Marketing strategy. The campaign outperformed general mass-market efforts with an product upgrade rate of over 7% during inbound calls.

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